Game Changer Program

Game Changer


The mission of the Alonzo F. Herndon Game Changer Entrepreneur Program is to strengthen the entrepreneurial spirit in our communities by providing programs that encourage youth to stay in school, recognize business opportunities, and plan for successful futures.

Program Scope

The Herndon Game Changer Program provides a unique approach in its design and implementation, which combines practical exposure and training in the various elements of entrepreneurship with hands-on, active mentorship from vested business and community stakeholders.


There is no better way to achieve the dream of business ownership than by researching and writing a business plan.

Writing a business plan teaches strategic thinking skills, which has important implications for virtually every aspect of life, including personal and family relationships, career planning, financial decisions, and community involvement.

The Herndon Game Changer Program offers a practical, hands-on approach to preparing a business plan. Participants learn from experienced instructors, expert guest speakers, and finance, marketing, and banking professionals. They also learn by working collaboratively and sharing ideas with other program participants.

The Program presents the perfect opportunity for innovative young students in Atlanta to learn, network, and compete in a business plan competition for scholarships.


10th – 12th grade students who are in good standing, have shown leadership or possess leadership qualities, and are currently enrolled in a metro Atlanta high school in the metro-Atlanta, are eligible to participate.

Nominated students who meet the above criteria must be nominated by the principal, a guidance counselor, or a teacher at their school.

Click Here to access the fillable 2016 application and nomination forms.

Once completed you can submit the completed form via email or postal mail to:


Game Changer

Attn: Julissa White Smith

587 University Place, NW

Atlanta, Georgia 30314

If you have any questions contact us at 404-581-9813

The 2017 -2018 application deadline is September 29th, 2016

About the Program

Herndon “Game Changers” are selected based on the following: 1) enrollment in the 10th, 11th or 12th grade at a metro-Atlanta high school; 2) submission of an essay on the topic of “How the life of Alonzo F. Herndon serves as an influence for modern-day entrepreneurs”; and 3) completion of a follow up interview.

Game Changers enroll in the eight-month program, held one Saturday per month from 10:00 a.m. to 1:00 p.m. Each Saturday program will include enrichment seminars that will focus on a specific aspect of entrepreneurism (e.g., marketing analysis, capital, product development, business planning, etc.), where business leaders and Game Changers have the opportunity for direct interaction. Game Changers work in groups of 3-5 students to develop business plans unique to their own goals and objectives and use this plan as the foundation for future success.

Competing students receive various recognition awards. In addition, graduating seniors who are accepted into college can receive a $2,500 scholarship.

The Herndon Game Changer Program culminates with a graduation ceremony and recognition of each participant.


Our approach is grounded in a five-point strategy that includes utilizing proven pedagogical techniques to successfully impart knowledge in the following areas;

Five Point Approach

Learning Environment

Students experience cooperative, engaged and problem- based learning in an environment which fosters cohesiveness along with: a positive atmosphere; a view of our global world; a fair, level playing field; access to caring individuals; computer/technology support; empowerment; and respect.

Measurement & Assessment

The program will implement various research-based measurement and assessment tools inclusive of but not limited to the following:

Pre Assessment (PRA)

Learning Style Assessment (LSA)

Entrepreneurial Self-Assessment (ESA)

Curriculum Based (CBA)

Peer Project Assessment (PPA)

Post Assessment (POA)


Outcomes of the program will include: improved academic performance; increased problem-solving and decision-making abilities; improved interpersonal and communication skills; job readiness skills; enhanced social psychological development; and perceived improved health status.

Our Team

Our team is comprised of a dedicated group of professional entrepreneurs, marketers, trainers, and professionals with global expertise in business education and development. A regular array of volunteer guest speakers will provide students the opportunity to hear from and interact with real-world entrepreneurs and business leaders, an essential component to the Game Changer experience. Students will also be paired with business coaches to assist them in developing their business plans.

Program Benefits for Funders

Community leaders, members, and business persons who support the Herndon Game Changers Program with a financial investment help to:

  • Further the impact of entrepreneurship among the next generation
  • Co-create entrepreneurship opportunities as a viable career option
  • Introduce youth to brand through entrepreneurship
  • Create a lasting legacy of an entrepreneurial culture by helping today’s youth understand they have an option to shape their own future

Be a Game Changer!

To be a guest speaker and to support the Herndon Game Changer with a financial investment, call 404.581.9813.